About Us

Welcome to APSHRU, where tradition meets modern elegance. Since 2018, when Mrs. Neha Bhanot founded our brand, APSHRU has epitomised refined ethnic wear . Named after her daughters names initials , our mission is to merge traditional craftsmanship with contemporary style.

At APSHRU, We create timeless pieces that honour tradition while embracing modern trends, redefining ethnic fashion and showcasing its beauty.